About Mileage
Mileage is an Ohio based design company— comitted to creating positive impact.
01/07
About Mileage
At Mileage, we have the chance to create the world we want to live in – one that drives us forward, one that works with us and for us. We’re energized by rethinking how things operate every day. There’s always another way to think about things, and we make it our business to find it.
02/07
Design Team
We believe diversity—of backgrounds, opinions, experiences, and disciplines— is an essential ingredient in every design challenge we face. Which is why we named our company Mileage. The more experience we can bring to the table, the more “Mileage” and endurance we can bring to a challenge.
As a result, there are not two project teams at Mileage that are alike. By blending our diverse bench of designers and their Mileage from past experiences, we’re creating teams that can approach any challenge.
03/07
It’s Not Neuroscience—
It’s Not Neuroscience—
It’s Empathy
Exceptional design starts with exceptional research—to gain empathy and insights, to inspire new ideas, and to test our beliefs. We rely on observation, in-context interviews, analogous research, and, when appropriate, a blend of qualitative research and quantitative analysis.
04/07
Clarity Through Synthesis
By synthesizing our observations, research, and learnings in the field, we can spot themes and patterns, look for connections, and discover insights. Once our teams have completed this process, they can develop a deeper understanding through experimentation and rapid prototyping.
05/07
Prototyping in the Wild
If a picture is worth a thousand words, a quick prototype is worth a thousand conference calls. No matter what we are designing— a service, an experience, an org chart— prototyping is an essential component of the design process. Building a prototype is a swift and low-risk way to deliver ideas into the hands of the people we are designing for, and a way to shoot the gap on feedback loops.
06/07
Two Ears, One Mouth—
Two Ears, One Mouth—
Listen & Iterate
Started as a simple lesson from our parents, but evolved into a competitive advantage. Gathering feedback from the people we are designing for, even on the roughest of prototypes, is essential to evolving towards a successful service, experience, or venture. It also keeps the people we’re designing for at the heart of the collaborative process, getting their support early on is an integral part of human-centered design.
07/07
Implement
In this stage, our solutions begin to take shape. This is when we can truly define success for our clients and partners, pilot our concepts through rapid prototyping and road mapping, and develop our solutions to keep them relevant and sustainable.
Who we are
We are a community of designers, educators, engineers, entrepreneurs, researchers, scientists, and more. We are mothers, fathers, brothers, sisters, grandpas, and grandmas. Our shared values and beliefs influence the work that we do, and the impact we hope to achieve.
At Mileage, we have the chance to create the world we want to live in – one that drives us forward, one that works with us and for us. We’re energized by rethinking how things operate every day. There’s always another way to think about things, and we make it our business to find it.
What we do
We help leaders discover new possibilities through design-thinking.
We put humans first, to design, build, and launch meaningful experiences. We combine design thinking with powerful design capabilities to realize compelling solutions across a variety of challenges: digital, physical, and social.
We make sense of the most modern technologies to design services and experiences that surprise and delight the people who use them. By working in lockstep with our clients to meet customers’ needs and to exceed their always growing expectations, our craft enables businesses to transform and flourish in complex environments.
As technology advances, it rapidly changes the way people live, work, and play – and their expectations shift at an equal rate. Right at this moment, we’re talking about machine learning, voice-activated assistants, on-demand services, and self-driving cars, but innovative technologies arise all the time. Mileage Designers strive for elegant simplicity – understanding that great design is invisible. It’s difficult to achieve; still, it’s vital for focusing our minds on our users and helping us to make sense of complex environments.
Attaining sustainability in this world where technology, lifestyles, and expectations never subside, is a considerable challenge. A challenge that we wake up and tackle with urgency every day.
How we do it
We use the power of our combined capabilities (Mileage) to engage our clients’ challenges. Some clients are already flourishing and eager to expand their brand or squeeze maximum impact from new opportunities. Some want new experiences or services that they can deliver to customers quickly. Some ask us to help drive profitable growth as sales begin to flatten. Some seek to improve their customers’ experience of existing services. Others are after an innovative idea that will allow them to grow into a new category.
Whatever the challenge, we have the capabilities and experience to help. As a team with backgrounds in design, engineering, business, and other core competencies, we’re in a unique position to transform organizations on a considerable scale.
So how do we help? In three critical ways:
Learning: Research
We dedicate ourselves to understanding our clients and their world. We listen, learn, and transform design research into valuable insights and solutions.
Thinking: Design-led strategy
We drive business value by pivoting your service, product, or company, with people held firmly at the core. Through a design-led strategy, we can help to frame why it’s valuable to make such a change, who for, and how the innovation it will make money.
Making: Design
We tailor and design services and experiences that clarify the complex for consumers and internal teams, and that work across multiple points of interaction. We create or recreate services and experiences themselves, and we design how they interact with customers and your ecosystem.
What we believe
We leverage forward-thinking developers, imaginative technologists, data researchers, engineers, interaction designers and business strategists – to name a few disciplines. Our multi-disciplinary teams work together to tackle whatever challenges our clients share with us. We flex and refresh our design approach to create human-centered services and experiences that suit.
Elegant Simplicity
Design that wins hearts and minds is both beautiful, intuitive and invisible.
Forever Curios
Our people and teams are cross-disciplinary, cross-cultural, cross-industry – and always exploring.
Design never stops
Once it goes live, all design can be improved, if only you can understand how it's used in practice. We work with clients to optimize based on KPIs and real-time evaluation.
Human-Centered and Logical
We start by aligning with the user to solve problems. Followed by analytical tools to blend data and creativity.
Playful and collaborative
We always start with a beginners mindset as we help our clients build their creative confidence. Our methods and workshops support vulnerability and are definetly casual in nature.
Services
Digital and Print Design
Blending creative design and strategic thinking to build the assets that power brand success.
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