Warwick’s Digital Transformation: A Comprehensive Marketing Strategy
Warwick, a B2B technology company with a legacy dating back to World War II, has become a leading provider of business technology solutions for mid-to-large-sized companies across Ohio and neighboring states. As their business grew, Warwick recognized the need for a stronger digital presence to effectively engage with potential clients at various stages of the purchasing process. That’s where Mileage Design stepped in, crafting a comprehensive digital marketing strategy to drive success.
Over $500,000 of trackable revenue generated
139% Increase in YoY organic traffic
62 keywords ranking on the first page of Google search
10 keywords in the #1 position and 35 keywords being in the top 5
The foundation of our approach began with website design and development, where we created a responsive, user-friendly site that reflects Warwick’s expertise and values. By integrating lifestyle imagery and custom illustrations, we ensured the website not only showcased their services but also resonated with their target audience. To further enhance user experience and boost engagement, we continuously manage and optimize the site to meet evolving business needs.
In parallel, we implemented an email marketing strategy powered by HubSpot, creating workflows that nurture leads through each phase of the customer journey. These automated email campaigns provide personalized content tailored to specific user behaviors, ensuring that Warwick stays top-of-mind and drives conversions.
To expand Warwick’s reach, we developed and executed a targeted social media marketing strategy. By leveraging both organic posts and paid social media campaigns, we have successfully engaged new audiences, built brand awareness, and fostered stronger connections with potential customers.
Additionally, we incorporated display advertising into Warwick’s digital strategy to capture the attention of users across the web. These visually appealing ads, strategically placed on relevant platforms, have driven significant traffic to Warwick’s website, complementing their other marketing efforts.
To ensure long-term visibility, we focused on search engine optimization (SEO). By optimizing Warwick’s website for key search terms and enhancing on-page content, we achieved a 139% year-over-year increase in organic traffic. Our SEO efforts have also secured 62 keywords on the first page of Google, including 10 in the #1 position, further solidifying Warwick’s online presence.
Complementing these digital strategies, we supported Warwick with print design to maintain brand consistency across all marketing materials. From brochures to banners, our print designs aligned seamlessly with the digital assets, offering a unified experience for their audience.
This integrated marketing approach has delivered outstanding results: over $500,000 in trackable revenue, a significant increase in web traffic, and higher engagement across all platforms. At Mileage Design, we continue to partner with Warwick, refining their marketing strategy to ensure continued growth and success in the ever-evolving digital landscape.
Ready to Elevate Your Digital Marketing Strategy?
Whether you’re looking to improve your website, boost your SEO, or develop a comprehensive digital marketing plan, our team at Mileage Design is here to help. Contact us today to discuss how we can tailor our solutions to meet your business goals and drive measurable results.