Web Design, Development, and On-Page SEO for a Professional Service Brand
Mileage Design provided Trusted Pathway with a comprehensive solution to establish their digital presence. Our approach included:
Brand Creation: We developed a professional, approachable brand identity that reflects Trusted Pathway’s mission to guide individuals toward financial independence. This branding was implemented across the website to ensure consistency and trustworthiness.
Web Design and Development: We designed and developed a user-friendly, mobile-responsive website that is easy to navigate for both desktop and mobile users. The site includes a well-organized sitemap, making it simple for users to find information about services such as Work Incentives Planning and Coordination, ensuring a positive user experience.
On-Page SEO: To maximize visibility and drive organic traffic, we implemented on-page SEO best practices throughout the site. This included thorough keyword research, optimizing meta tags, headers, and content for relevant search terms, and ensuring that the site’s structure was SEO-friendly. These efforts help Trusted Pathway rank higher in search engine results, connecting them with individuals seeking their services.
Internal Email System: To streamline operations, we set up an internal email system that allows Trusted Pathway to communicate more effectively within the organization, improving their overall efficiency.
Increased Credibility and Lead Generation
Since the launch of the website, Trusted Pathway has experienced tangible benefits from their enhanced digital presence:
Lead Generation: The website has become a critical middle-of-the-funnel sales tool, consistently attracting 2-3 new leads per month. Potential clients who hear about Trusted Pathway through referrals can easily find the website and gain a better understanding of the services offered.
Improved Credibility: The professionally designed website helps build trust and credibility with both potential clients and partners. The mobile-responsive, SEO-optimized platform showcases Trusted Pathway’s expertise in helping individuals navigate work incentives.
Ongoing Website Management: Mileage Design continues to manage and update the website, ensuring it stays current and functional. We offer unlimited content and image updates to keep the site fresh and relevant, supporting Trusted Pathway’s ongoing growth.
Ready to Build Your Digital Presence?
Looking to create a website that enhances your credibility and attracts new leads? Mileage Design specializes in web design, development, and on-page SEO to help organizations like Trusted Pathway succeed. Contact us today to learn how we can build a powerful online presence for your business.