How might we prepare B2B organizations for a digital future?

Today’s customer expectations for tailored experiences and comprehensive solutions are significantly higher than they were just a few years ago, according to Accenture.

Selling in the digital age has become more complicated than many leaders had envisioned. B2B Buyers are demanding more, expecting different solutions and methods of engagement. Purchasing teams are more fickle and less loyal—and there are more of them. The average number of people that participate in a B2B buying decision now stands at 7—yes, 7.

For B2B organizations, a lead generation engine—designed to generate qualified leads and potential customers—is a game-changer. It gathers data, informs content marketing strategy, and is the most manageable and measurable form of customer acquisition available. Building a digitally-centered culture and platform for a new generation of customer acquisition is an ongoing priority for many B2B leaders.

Driving results from click to customer

Our growth mindset pushes us to go against convention to deliver on goals. Our comprehensive B2B digital marketing strategies are designed to capture market share and transform results. From click to customer, we bring clarity to lead flow and develop a digital marketing plan to optimize our efforts throughout the funnel. By driving more marketing-qualified leads (MQLs) and sales-qualified leads (SQLs), we work to keep your pipeline full and your sales team happy.

If you’re looking to become digitally competitive—create rapid, sustainable B2B business growth and take market share—then you’re ready to work with Mileage Design to: